The ‘Sleepmaxxing’ Trend: Gen Z’s Quest for Optimal Sleep

Allan Seabrook
3 min readSep 30, 2024

You’ve probably recently seen it on the news. In the ever-evolving health and wellness landscape, a new trend has emerged among Gen Z, dubbed “sleepmaxxing.” Now, here’s a word not yet in your dictionary!

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This sleep optimization phenomenon, gaining traction on social media platforms like TikTok, involves a passionate pursuit of achieving the perfect night’s sleep through various unconventional and sometimes controversial methods.

Obsession with getting the “perfect” night’s sleep can lead to anxiety, insomnia, and feelings of failure if sleep goals aren’t met. Over-reliance on sleep trackers and other sleep monitoring devices sometimes causes people to become obsessed with getting enough sleep.

What is Sleepmaxxing?

At its core, sleepmaxxing is about eliminating any potential disturbances and utilizing various sleep-enhancing tools and techniques to achieve what is often termed “perfect sleep.” Devotees of this trend use a variety of methods, including mouth taping to promote nasal breathing, consuming “sleepy girl mocktails” made from seltzer, tart cherry juice and magnesium powder, using jaw straps, melatonin supplements, red light therapy, and breathing strips.

The Motivation Behind Sleepmaxxing

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Allan Seabrook
Allan Seabrook

Written by Allan Seabrook

🌟 B2B Digital Content Creator and Copywriter 🌟 SaaS 🌟 Health Technology 🌟 Health & Wellness 🌟 Senior Health & Wellness 🌟 AgeTech 🌟 AI Enthusiast 🌟

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